They say “variety is the spice of life,” and one thing most of us business owners enjoy is that we get to do lots of different types of work, with different types of customers. There are many benefits to this variety, but today I want to show you how breadth can hold your business back …
Receive free Bite Size Business Tips from Evan every month: click here.
We love helping our clients achieve the greatest possible success. But sometimes, it seems like they themselves don’t want that. Many clients only want the most basic, stripped-down version of what we offer. And other clients ignore our suggestions for proactive, preventative work, and only come to us when something blows up on them. Why …
Receive free Bite Size Business Tips from Evan every month: click here.
There was a moment after I started my business when I realized that lots of people were hitting me up for advice. Not only were clients eager to learn as much from me as possible, but old friends and new contacts were asking to “pick my brain.” At first, it was very flattering. But quickly …
Receive free Bite Size Business Tips from Evan every month: click here.
Wish more people would hire you with less questioning and fuss? Get stronger testimonials. When potential clients are balking about price, stalling, or otherwise skeptical, it’s because they’re not 100% convinced you can deliver incredible results. You can (and probably already have) told them everything you can think of about why you’re awesome. But it’s …
Receive free Bite Size Business Tips from Evan every month: click here.
It’s election season here in New York City, and a lot of candidates’ marketing is designed to highlight the flaws of their opponents. I’ve received many mailings that basically say, “My opponent is a liar,” or, “My opponent is evil.” It made me think how in business, sometimes we are tempted to put down our …
Receive free Bite Size Business Tips from Evan every month: click here.
You probably have the desire and the ability to help lots of people with lots of different challenges. Your business may have become known as a jack of all trades. While a diverse group of happy customers is something to be proud of, being all things to all people is slowing down your business growth. …
Receive free Bite Size Business Tips from Evan every month: click here.
Why is it that your past customers rave about you, but prospective customers often don’t realize how much you have to offer them? It’s so frustrating when they don’t “get it” and they don’t buy. It’s because conventional marketing is selling you short! I’ve developed this new process so you can quickly crate marketing that …
Receive free Bite Size Business Tips from Evan every month: click here.
Want people to perk up and say WOW! when they hear your elevator pitch? Here’s a simple formula. First of all, beware of some common errors people make when introducing themselves: [fancy_list style=”arrow_list” variation=”blue”] Putting themselves into a box by saying “I’m a ___[your profession here]___.” Giving a laundry list of the services they offer …
Receive free Bite Size Business Tips from Evan every month: click here.
I just got back from two weeks in India, and I found it’s a land of entrepreneurs. Unlike the developed world, where big chain stores dominate the landscape, Indian cities and towns are full of mom & pop ventures. Here are a few lessons I took from watching storekeepers, craftsmen, and other enterprising Indians. [margin30] …
Receive free Bite Size Business Tips from Evan every month: click here.
So many sites and so little time! You could spend hours a day with likes, pins, tweets, +1’s and more! Instead of adding to your already-full plate, here’s how to get better results with less time. Principle #1: Don’t Try to Do Everything When it comes to social media, it’s better to do one thing …
Receive free Bite Size Business Tips from Evan every month: click here.