What to Do When Prospects Don’t Understand Your Product or Service
Do you ever struggle to get potential clients to see how much you could help them? I work with companies that do amazing work, and most of them face this communication challenge. As a result they’re not closing as much business as they’d like, and …
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Formula for a Killer Elevator Pitch
Want people to perk up and say WOW! when they hear your elevator pitch? Here’s a simple formula. First of all, beware of some common errors people make when introducing themselves: Bottom line: If you’re missing any of the key ingredients in a powerful elevator …
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An Interview with Evan on Entrepreneurship
This week, The Corner, a European business journal, caught up with me for an interview about how I started my business, and my suggestions for how entrepreneurs can reach new heights. Click HERE to read the interview, titled Getting ‘likes’ on Facebook or Twitter followers …
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