What to Do When Prospects Don’t Understand Your Product or Service

The Salesman Guide 1928

[margin30] Do you ever struggle to get potential clients to see how much you could help them?  I work with companies that do amazing work, and most of them face this communication challenge.  As a result they’re not closing as much business as they’d like, and they’re not serving as many people as they could. …

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Formula for a Killer Elevator Pitch

Want people to perk up and say WOW! when they hear your elevator pitch?  Here’s a simple formula. First of all, beware of some common errors people make when introducing themselves: [fancy_list style=”arrow_list” variation=”blue”] Putting themselves into a box by saying “I’m a ___[your profession here]___.” Giving a laundry list of the services they offer …

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An Interview with Evan on Entrepreneurship

This week, The Corner, a European business journal, caught up with me for an interview about how I started my business, and my suggestions for how entrepreneurs can reach new heights. Click HERE to read the interview, titled Getting ‘likes’ on Facebook or Twitter followers to your company is useless.

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