All Posts Tagged Tag: ‘Product Definition’

  • Lunchable

    Why Your Latest Service Idea Isn’t Selling

    I recently worked with a consulting firm that wanted to reach new types of clients. They built some new service packages to target these clients, but clients weren’t biting.

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  • Round Peg Square Hole Depositphotos 7477807 Crop

    What You Want To Sell Isn’t What They Want To Buy

    We love helping our clients achieve the greatest possible success.  But sometimes, it seems like they themselves don’t want that.  Many clients only want the most basic, stripped-down version of what we offer.  And other clients ignore our suggestions for proactive, preventative work, and only …

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