Archives

All Posts Tagged Tag: ‘Attracting New Customers’

  • What Small Business Can Learn from Super Bowl Ads

    You may not have the $3.7 million to buy a 30 second Super Bowl ad for your business, but there’s a lot we can learn from all the money that’s spent airing–and analyzing–these ads.  Super Bowl ads are always entertaining to watch, but are they …

    Read More
  • How to Make Discounts More Profitable

    “Looking for a jump in business?  Have a sale!”  “Want them to buy?  Offer a discount!” That’s the conventional wisdom, and indeed it works…but at the expense of profit!  Nonetheless, so many businesses I work with find themselves slaves to discounts in order to keep …

    Read More
  • Holiday Rewards for Your Best Customers…and for Your Business

    If you’re like most businesses, a handful of customers are responsible for a large amount of your business.  Here’s a great way to thank them this holiday season, while helping boost your year-end sales! This technique comes from my Aunt Sandy, who’s used it in …

    Read More
  • Virgin Banana Republic1

    Airline + Fashion? How Unlikely Partnerships Bring New Customers

    Today, Virgin America flight attendants debut their new uniforms, designed by Banana Republic.  Flyers can buy items from the new looks right from their seats, and Banana has put a full line of airline-inspired clothing in their stores.  (Read more about it here.) This may …

    Read More
  • Video for Business

    How to Use Video & YouTube to Promote Your Business

    Want people to get to know your business better?  Wish it were easier to explain your business to potential customers?  You can do this in a place and format that they love: YouTube videos. Video is the fastest-growing thing on the internet.  Did you know …

    Read More
  • Five Keys to a Strong Brand

    Branding might seem like a luxury, but it is an engine for sustainable revenue growth.  When you have a powerful brand, your customers have a deep, gut sense of what your business stands for.  And they will think of you whenever they (or their friend) …

    Read More
  • Generate Leads from your Elevator Pitch

    An elevator pitch isn’t just for people who are starting a new business. It’s important for all business owners to have a potent 30 seconds at their fingertips. You’ll find it a powerful way to attract new customers, partners, or whomever you want to meet. …

    Read More
  • Bike Features & Benefits

    Increasing Impact with Features and Benefits

    Do you feel like potential clients don’t always understand how great your offering is? Then this article will be a quick win for you! Having helped hundreds of companies significantly increase their growth, I’ve found that some simple tweaks to how you talk about your …

    Read More
Page 3 of 3«123

Receive free Bite Size Business Tips from Evan every month: click here.