Dealing with Cheap Alternatives to Hiring You
I recently advised a lawyer who was exasperated from a conversation with a potential client. “This guy kept comparing us to Legal Zoom!” he told me. “How can he compare the customized service of our highly-skilled legal team to a one-size-fits-all template downloaded from a …
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Want to Sell More? Stop Trying to Serve Everyone
They say “variety is the spice of life,” and one thing most of us business owners enjoy is that we get to do lots of different types of work, with different types of customers. There are many benefits to this variety, but today I want …
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Branded Yoga: How to Stand Out in a Crowded Field
Did Bikram Yoga pervert an ancient spiritual art form, just for the sake of making money? Religious people, business people, and the Indian government are all weighing in on this debate, according to new research by one of my favorite professors at Harvard, Rohit Deshpandé. …
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