Finances & Profit | Evan Horowitz Advising

5 Ways to Raise Prices without Losing Clients

Recently the owner of a successful design firm approached me for help raising their rates. They hadn’t raised their rates in years, and she knew their fees were quite low compared to many of their competitors. But she was very nervous. She couldn’t afford to …

When the Client Won’t Tell You Their Budget

Tired of shooting in the dark? Don’t like leaving money on the table? Here’s how to close the sale and maximize your earnings.

4 Ways to Handle Price-Obsessed Prospects

“Oh, that’s expensive.” I used to hate hearing this. Everything would be going great with a potential client. I would explain how I can help them, and they would nod their head enthusiastically. Then I would tell them the price and everything would grind to …

5 Common Pricing Mistakes

A graphic designer recently confided that she really had no idea if her prices were right. Her firm was successful, and they made decent money. But she knew some firms charged quite a bit more, and she wondered if she could raise her rates. At …

Three Top Strategies for Growth in 2016

This is the time of year when we all step back, see how the year went for our business, and then wonder how to improve things in the coming year. My clients often ask me: “Where should I focus my energy? How do I plan for successful growth?”

5 Reasons to Raise Your Prices

Ever wonder if your prices are right? Most people I meet wish they could charge more, but aren’t sure if it’s a smart move.

Pricing Basics (Don’t Stab in the Dark)

Do you ever feel that setting prices is like stabbing in the dark? It shouldn’t be. There’s an art and a science to price setting that, when followed, will immediately increase your profit. This is why, when I’m starting with a new client, we often …

Three Things I Learned in India

I just got back from two weeks in India, and I found it’s a land of entrepreneurs. Unlike the developed world, where big chain stores dominate the landscape, Indian cities and towns are full of mom & pop ventures. Here are a few lessons I …

How to Keep Prices High and Still Close the Sale

Ever feel like you need to give a price concession in order to close the sale? WAIT!! Even experienced negotiators encounter this situation all the time. But they’ve got tricks to keep their prices high AND close the sale. Here’s four that I use ALL …

How to Make Discounts More Profitable

“Looking for a jump in business? Have a sale!” “Want them to buy? Offer a discount!” That’s the conventional wisdom, and indeed it works…but at the expense of profit! Nonetheless, so many businesses I work with find themselves slaves to discounts in order to keep …

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