Tech Tools that Make Small Business Life Better
My top 5 software tools that I depend on to make more money and have less hassle!
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Evan Horowitz
How to Upgrade Your Clients
A lot of people approach me because they want better clients than the ones they’re getting normally. Typically that means bigger clients, higher-paying projects. Or nicer clients, who treat you well. Clients that are totally aligned with the work you love to do. Guess what — this is totally doable! I’ve helped hundreds of small …
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5 Tricks to Find Part-Time Employees
A successful freelance designer recently approached me to say how overwhelmed she was. Seemingly overnight she had swung from desperately searching for clients to being swamped with project work. She needed help fast, but…
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5 Ways to Raise Prices without Losing Clients
Recently the owner of a successful design firm approached me for help raising their rates. They hadn’t raised their rates in years, and she knew their fees were quite low compared to many of their competitors. But she was very nervous. She couldn’t afford to alienate her existing clients, and she was wary of scaring …
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When the Client Won’t Tell You Their Budget
Tired of shooting in the dark? Don’t like leaving money on the table? Here’s how to close the sale and maximize your earnings.
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When to Fire a Client
Over the course of my career, I’ve had the pleasure of working with some truly amazing clients. But I’ve also run into the occasional client who has been less than ideal to work with…
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4 Ways to Handle Price-Obsessed Prospects
“Oh, that’s expensive.” I used to hate hearing this. Everything would be going great with a potential client. I would explain how I can help them, and they would nod their head enthusiastically. Then I would tell them the price and everything would grind to a screeching halt. “Oh, that’s expensive,” they’d say, shaking their …
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What to Do When Prospects Don’t Understand Your Product or Service
[margin30] Do you ever struggle to get potential clients to see how much you could help them? I work with companies that do amazing work, and most of them face this communication challenge. As a result they’re not closing as much business as they’d like, and they’re not serving as many people as they could. …
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5 Common Pricing Mistakes
A graphic designer recently confided that she really had no idea if her prices were right. Her firm was successful, and they made decent money. But she knew some firms charged quite a bit more, and she wondered if she could raise her rates. At the same time, she hated that her firm lost work …
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Help Your Team Do It Right, Every Time
Recently a client told me how much time she’s been spending on certain administrative tasks. When I asked why her assistant isn’t doing these for her, she threw up her hands. “She just messes it up, and then it takes me longer to fix it.”
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