What to Do When Prospects Don’t Understand Your Product or Service


The Salesman Guide 1928  Do you ever struggle to get potential clients to see how much you could help them?  I work with companies that do amazing work, and most of them face this communication challenge.  As a result they’re not closing as much business as they’d like, and they’re not serving as many people as they could.

The New York Public Library recently invited me to give a talk about this issue, and they wrote up some of my advice on their blog.  Definitely worth a read!

[fancy_link link=”https://www.nypl.org/blog/2016/02/02/marketing-to-prospects” variation=”blue” target=”blank”]Check it out on the library’s blog![/fancy_link]

Receive free Bite Size Business Tips from Evan every month: click here.