Do you ever struggle to get potential clients to see how much you could help them?  I work with companies that do amazing work, and most of them face this communication challenge.  As a result they’re not closing as much business as they’d like, and they’re not serving as many people as they could.

The New York Public Library recently invited me to give a talk about this issue, and they wrote up some of my advice on their blog.  Definitely worth a read!

Check it out on the library’s blog!