Evan Horowitz “Looking for a jump in business? Have a sale!” “Want them to buy? Offer a discount!” That’s the conventional wisdom, and indeed it works…but at the expense of profit! Nonetheless, so many businesses I work with find themselves slaves to discounts in order to keep the sales coming. Discounts, discounts, and more discounts. It doesn’t …
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This week, The Corner, a European business journal, caught up with me for an interview about how I started my business, and my suggestions for how entrepreneurs can reach new heights. Click HERE to read the interview, titled Getting ‘likes’ on Facebook or Twitter followers to your company is useless.
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Want this year to be a lot better than the last? Not sure where to focus to maximize growth? For most of us, our head is spinning with tons of ideas, and our to list is full of issues to address. It’s hard to get perspective on the big picture. The quickest and most powerful …
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If you’re like most businesses, a handful of customers are responsible for a large amount of your business. Here’s a great way to thank them this holiday season, while helping boost your year-end sales! This technique comes from my Aunt Sandy, who’s used it in her store to boost holiday sales for years. Send your …
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Most of your customers like buying from you. Some LOVE you. And some…well you can’t please them all. But are your customers happy ENOUGH? Have they been getting happier over time? Or could your product or service quality be slipping a bit? How do you know for sure? Fortunately, there’s one simple way to know …
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With SO MANY numbers floating around your business (not to mention your QuickBooks!) it can be overwhelming. Which numbers really matter? Which ones should you be keeping track of? I’m a big believer in tracking the numbers you want to grow! By looking at them regularly, you’ll get multiple benefits: [fancy_list style=”star_list” variation=”blue”] Know how you’re …
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Did Bikram Yoga pervert an ancient spiritual art form, just for the sake of making money? Religious people, business people, and the Indian government are all weighing in on this debate, according to new research by one of my favorite professors at Harvard, Rohit Deshpandé. The research looks at several examples of businesses creating proprietary …
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Most business owners recognize the need to have a budget. A good budget tells how much you can afford to spend, when you can make investments, and how much money you can take out of the business. Sound nice? Too many people give up on budgeting because they are stumped: How can you possibly know …
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Today, Virgin America flight attendants debut their new uniforms, designed by Banana Republic. Flyers can buy items from the new looks right from their seats, and Banana has put a full line of airline-inspired clothing in their stores. (Read more about it here.) This may strike you as an odd partnership… an airline and a …
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You know that having top talent is critical to your business success (not to mention to reducing your stress level!). Here are simple ways to find better people with less effort–starting with the Job Posting. The biggest mistake people make is thinking only about what they need to find, and forgetting to think about what …
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