Branding

What Small Business Can Learn from Super Bowl Ads

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You may not have the $3.7 million to buy a 30 second Super Bowl ad for your business, but there’s a lot we can learn from all the money that’s spent airing–and analyzing–these ads.  Super Bowl ads are always entertaining to watch, but are they effective at selling products?  New research from Harvard Business School …

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Branded Yoga: How to Stand Out in a Crowded Field

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Did Bikram Yoga pervert an ancient spiritual art form, just for the sake of making money?  Religious people, business people, and the Indian government are all weighing in on this debate, according to new research by one of my favorite professors at Harvard, Rohit Deshpandé.  The research looks at several examples of businesses creating proprietary …

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Five Keys to a Strong Brand

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Branding might seem like a luxury, but it is an engine for sustainable revenue growth.  When you have a powerful brand, your customers have a deep, gut sense of what your business stands for.  And they will think of you whenever they (or their friend) needs your type of product or service.  A strong brand is a key ingredient to converting first-time customers into repeat customers, and converting repeat customers into eager referral sources.

Here are 5 keys to creating a strong brand (and related traps to watch out for!).  How does your business stack up on each of these dimensions, and what can you do to strengthen your brand?

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Harvard Research: How to Brand a Next-Generation Product

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One of my professors at Harvard Business School just published some new research about naming your next-generation product (or service!).  These findings are just as useful for small companies as they are for big ones! When you revamp your product or service, is it better to keep the same name and call it “new and …

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Generate Leads from your Elevator Pitch

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An elevator pitch isn’t just for people who are starting a new business. It’s important for all business owners to have a potent 30 seconds at their fingertips. You’ll find it a powerful way to attract new customers, partners, or whomever you want to meet. The elevator pitch isn’t just for the elevator, or just …

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