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What Small Business Can Learn from Super Bowl Ads
You may not have the $3.7 million to buy a 30 second Super Bowl ad for your business, but there’s a lot we can learn from all the money that’s spent airing–and analyzing–these ads. Super Bowl ads are always entertaining to watch, but are they …
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Holiday Rewards for Your Best Customers…and for Your Business
If you’re like most businesses, a handful of customers are responsible for a large amount of your business. Here’s a great way to thank them this holiday season, while helping boost your year-end sales! This technique comes from my Aunt Sandy, who’s used it in …
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Branded Yoga: How to Stand Out in a Crowded Field
Did Bikram Yoga pervert an ancient spiritual art form, just for the sake of making money? Religious people, business people, and the Indian government are all weighing in on this debate, according to new research by one of my favorite professors at Harvard, Rohit Deshpandé. …
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Airline + Fashion? How Unlikely Partnerships Bring New Customers
Today, Virgin America flight attendants debut their new uniforms, designed by Banana Republic. Flyers can buy items from the new looks right from their seats, and Banana has put a full line of airline-inspired clothing in their stores. (Read more about it here.) This may …
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How to Use Video & YouTube to Promote Your Business
Want people to get to know your business better? Wish it were easier to explain your business to potential customers? You can do this in a place and format that they love: YouTube videos. Video is the fastest-growing thing on the internet. Did you know …
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How to Not Be a Spammer
Conscientious business owners often tell me, “I don’t want to be one of those companies who’s spamming everyone!” You know who “those” companies are…we all have at least a few horror stories where we cringed every time Company X sent something…and then we hit “Unsubscribe”! …
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Generate Leads from your Elevator Pitch
An elevator pitch isn’t just for people who are starting a new business. It’s important for all business owners to have a potent 30 seconds at their fingertips. You’ll find it a powerful way to attract new customers, partners, or whomever you want to meet. …
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Increasing Impact with Features and Benefits
Do you feel like potential clients don’t always understand how great your offering is? Then this article will be a quick win for you! Having helped hundreds of companies significantly increase their growth, I’ve found that some simple tweaks to how you talk about your …
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