I recently worked with a consulting firm that wanted to reach new types of clients. They built some new service packages to target these clients, but clients weren’t biting.
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We love helping our clients achieve the greatest possible success. But sometimes, it seems like they themselves don’t want that. Many clients only want the most basic, stripped-down version of what we offer. And other clients ignore our suggestions for proactive, preventative work, and only come to us when something blows up on them. Why …
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