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Five Tips for Successful Delegation
Successful delegation is critical to maintaining your sanity as a business owner. Whether you’re working with a vendor, a personal assistant, or a 500-person staff, you have got to depend on others to get stuff done for you. The biggest challenge for most of us …
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How to Find Time for Strategic Planning
The New York Enterprise Report published a list of 25 founders talking about how they find time for Strategic Planning. It’s a challenge that all of us face, with all of the day to day details and fire drills! Looking through the different responses, it’s …
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How to Use Video & YouTube to Promote Your Business
Want people to get to know your business better? Wish it were easier to explain your business to potential customers? You can do this in a place and format that they love: YouTube videos. Video is the fastest-growing thing on the internet. Did you know …
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Five Keys to a Strong Brand
Branding might seem like a luxury, but it is an engine for sustainable revenue growth. When you have a powerful brand, your customers have a deep, gut sense of what your business stands for. And they will think of you whenever they (or their friend) …
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Harvard Research: How to Brand a Next-Generation Product
One of my professors at Harvard Business School just published some new research about naming your next-generation product (or service!). These findings are just as useful for small companies as they are for big ones! When you revamp your product or service, is it better …
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How to Not Be a Spammer
Conscientious business owners often tell me, “I don’t want to be one of those companies who’s spamming everyone!” You know who “those” companies are…we all have at least a few horror stories where we cringed every time Company X sent something…and then we hit “Unsubscribe”! …
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Generate Leads from your Elevator Pitch
An elevator pitch isn’t just for people who are starting a new business. It’s important for all business owners to have a potent 30 seconds at their fingertips. You’ll find it a powerful way to attract new customers, partners, or whomever you want to meet. …
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Increasing Impact with Features and Benefits
Do you feel like potential clients don’t always understand how great your offering is? Then this article will be a quick win for you! Having helped hundreds of companies significantly increase their growth, I’ve found that some simple tweaks to how you talk about your …
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Applying the 80/20 Rule to Be More Efficient
Most of us have heard of the “80/20 Rule,” but how many of us have taken time to apply its lessons to our business? The 80/20 Rule, in its most general form, says that 80% of you outcomes come from 20% of your inputs. It …
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