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How to Make Discounts More Profitable
“Looking for a jump in business? Have a sale!” “Want them to buy? Offer a discount!” That’s the conventional wisdom, and indeed it works…but at the expense of profit! Nonetheless, so many businesses I work with find themselves slaves to discounts in order to keep …
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An Interview with Evan on Entrepreneurship
This week, The Corner, a European business journal, caught up with me for an interview about how I started my business, and my suggestions for how entrepreneurs can reach new heights. Click HERE to read the interview, titled Getting ‘likes’ on Facebook or Twitter followers …
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Create Your Annual Growth Strategy in 20 Minutes
Want this year to be a lot better than the last? Not sure where to focus to maximize growth? For most of us, our head is spinning with tons of ideas, and our to list is full of issues to address. It’s hard to get …
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Holiday Rewards for Your Best Customers…and for Your Business
If you’re like most businesses, a handful of customers are responsible for a large amount of your business. Here’s a great way to thank them this holiday season, while helping boost your year-end sales! This technique comes from my Aunt Sandy, who’s used it in …
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Are Your Customers Happy Enough?
Most of your customers like buying from you. Some LOVE you. And some…well you can’t please them all. But are your customers happy ENOUGH? Have they been getting happier over time? Or could your product or service quality be slipping a bit? How do you …
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What Numbers to Track in Your Business
With SO MANY numbers floating around your business (not to mention your QuickBooks!) it can be overwhelming. Which numbers really matter? Which ones should you be keeping track of? I’m a big believer in tracking the numbers you want to grow! By looking at them regularly, …
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Branded Yoga: How to Stand Out in a Crowded Field
Did Bikram Yoga pervert an ancient spiritual art form, just for the sake of making money? Religious people, business people, and the Indian government are all weighing in on this debate, according to new research by one of my favorite professors at Harvard, Rohit Deshpandé. …
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How to Predict the Future, and Budget Appropriately
Most business owners recognize the need to have a budget. A good budget tells how much you can afford to spend, when you can make investments, and how much money you can take out of the business. Sound nice? Too many people give up on …
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Airline + Fashion? How Unlikely Partnerships Bring New Customers
Today, Virgin America flight attendants debut their new uniforms, designed by Banana Republic. Flyers can buy items from the new looks right from their seats, and Banana has put a full line of airline-inspired clothing in their stores. (Read more about it here.) This may …
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Five Tips for a Better Job Posting
You know that having top talent is critical to your business success (not to mention to reducing your stress level!). Here are simple ways to find better people with less effort–starting with the Job Posting. The biggest mistake people make is thinking only about what …
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