When I started my business, getting new clients was a time-consuming, manual process. Hours and days and weeks went into networking events, coffee chats, and often-fruitless marketing.
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When a client engagement ends, it’s often bittersweet. It’s great to have another happy customer appreciating your work. But it’s also sad, because the revenue ends. Most business owners don’t realize there are ways to turn this sad event into new business.
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