Partnerships

Building Partnerships that Generate Referrals

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As I’ve been planning my wedding, I’ve been so impressed by the wedding industry’s savvy at giving and receiving referrals. Planning the wedding has been very stressful. (Shocking, I know.) Fortunately, one of the simpler parts has been finding reputable vendors. Even though we will end up using about a dozen different vendors, I’m confident we’ll have great ones.

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Airline + Fashion? How Unlikely Partnerships Bring New Customers

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Today, Virgin America flight attendants debut their new uniforms, designed by Banana Republic.  Flyers can buy items from the new looks right from their seats, and Banana has put a full line of airline-inspired clothing in their stores.  (Read more about it here.) This may strike you as an odd partnership… an airline and a …

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