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Do you ever struggle to get potential clients to see how much you could help them? I work with companies that do amazing work, and most of them face this communication challenge. As a result they’re not closing as much business as they’d like, and they’re not serving as many people as they could.
The New York Public Library recently invited me to give a talk about this issue, and they wrote up some of my advice on their blog. Definitely worth a read!
[fancy_link link=”https://www.nypl.org/blog/2016/02/02/marketing-to-prospects” variation=”blue” target=”blank”]Check it out on the library’s blog![/fancy_link]