Five Common Newsletter Mistakes
How many email newsletters do you receive every day? Most of us get quite a few. So how do you make sure yours stands out? Many people have said to me, “Evan, yours is the only newsletter I actually read.” I take this as quite …
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Land Bigger Projects by Offering Options
Recently, a marketing firm hired me to help them sell bigger projects. I suggested that they beef up their proposals and pitch bigger projects to their prospects. “We can’t do that,” my client explained, “because we’re already too expensive for many prospects, and losing that …
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