Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # Evan Horowitz Advising empowering successful small businesses to grow much faster than ever before ## Sitemaps - [XML Sitemap](https://ehadvising.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Create Your Annual Growth Strategy in 20 Minutes](https://ehadvising.com/efficiency-focus/create-your-growth-plan-in-20-minutes/) - [Tech Tools that Make Small Business Life Better](https://ehadvising.com/efficiency-focus/tech-tools-that-make-small-business-life-better/) - My top 5 software tools that I depend on to make more money and have less hassle! - [How to Communicate Bad News to Customers](https://ehadvising.com/client-management/how-to-communicate-bad-news-to-customers/) - Bad stuff happens. Now you have to tell your customer. Here's 5 steps to keep the conversation constructive in a tough situation. - [Increasing Impact with Features and Benefits](https://ehadvising.com/marketing/increasing-impact-with-features-and-benefits/) - [How to Upgrade Your Clients](https://ehadvising.com/marketing/how-to-upgrade-your-clients/) - Five steps to having bigger, better clients, aligned with the type of work you really want to be doing. - [When to Fire a Client](https://ehadvising.com/efficiency-focus/when-to-fire-a-client/) - Sometimes clients push your buttons! Where do you draw the line? And some tips to save clients before they go too far. - [Your Stuff is Awesome, But Prospects Don't Understand](https://ehadvising.com/marketing/your-stuff-is-awesome-but-prospects-dont-understand/) - [How to Turn an Ending Project into New Business](https://ehadvising.com/marketing/how-to-turn-an-ending-project-into-new-business/) - [Help Your Team Do It Right, Every Time](https://ehadvising.com/efficiency-focus/help-your-team-do-it-right-every-time/) - [Are Your Customers Happy Enough?](https://ehadvising.com/finances-profit/are-your-customers-happy-enough/) - [What Numbers to Track in Your Business](https://ehadvising.com/efficiency-focus/what-numbers-to-track-in-your-business/) - [Three Top Strategies for Growth in 2016](https://ehadvising.com/efficiency-focus/three-keys-for-growing-my-small-business/) - [3 Keys to Sell a Big or Complex Project](https://ehadvising.com/marketing/3-keys-to-sell-a-big-or-complex-project/) - [What Small Business Can Learn from Super Bowl Ads](https://ehadvising.com/marketing/what-small-business-can-learn-from-super-bowl-ads/) - [Land Bigger Projects by Offering Options](https://ehadvising.com/marketing/land-bigger-projects-by-offering-options/) - [How to Keep Prices High and Still Close the Sale](https://ehadvising.com/finances-profit/how-to-keep-prices-high-and-still-close-the-sale/) - [5 Reasons to Raise Your Prices](https://ehadvising.com/finances-profit/5-reasons-to-raise-your-prices/) - [Pricing Basics (Don't Stab in the Dark)](https://ehadvising.com/finances-profit/pricing-basics-dont-stab-in-the-dark/) - [How to Handle Requests for Freebies](https://ehadvising.com/business-ethics/how-to-handle-requests-for-freebies/) - [When the Client Won't Tell You Their Budget](https://ehadvising.com/finances-profit/when-the-client-wont-tell-you-their-budget/) - [How to Make Discounts More Profitable](https://ehadvising.com/finances-profit/how-to-make-discounts-more-profitable/) - [Using Speaking to Find New Clients](https://ehadvising.com/marketing/using-speaking-to-find-new-clients/) - [Stop Trying to Be Everything to Everyone](https://ehadvising.com/efficiency-focus/stop-trying-to-be-everything-to-everyone/) - [5 Common Pricing Mistakes](https://ehadvising.com/finances-profit/5-common-pricing-mistakes/) - [Why Your Latest Service Idea Isn't Selling](https://ehadvising.com/marketing/why-your-latest-service-idea-isnt-selling/) - [4 Ways to Handle Price-Obsessed Prospects](https://ehadvising.com/finances-profit/4-ways-to-handle-price-obsessed-prospects/) - [5 Tricks to Find Part-Time Employees](https://ehadvising.com/team/5-tricks-to-find-part-time-employees/) - [5 Ways to Raise Prices without Losing Clients](https://ehadvising.com/finances-profit/5-ways-to-raise-prices-without-losing-clients/) - [How to Predict the Future, and Budget Appropriately](https://ehadvising.com/finances-profit/how-to-predict-the-future-and-budget-appropriately/) - [Formula for a Killer Elevator Pitch](https://ehadvising.com/marketing/formula-for-a-killer-elevator-pitch/) - [What to Do When Prospects Don't Understand Your Product or Service](https://ehadvising.com/marketing/what-to-do-when-prospects-dont-understand-your-product-or-service/) - [How to Use Video & YouTube to Promote Your Business](https://ehadvising.com/marketing/promote-your-business-on-youtube/) - [7 Keys to a Website that Attracts Clients](https://ehadvising.com/marketing/7-keys-to-a-website-that-attracts-clients/) - [How to Not Be a Spammer](https://ehadvising.com/marketing/how-to-not-be-a-spammer/) - [Dealing with Cheap Alternatives to Hiring You](https://ehadvising.com/marketing/dealing-with-cheap-alternatives-to-hiring-you/) - [Improve Team Productivity with One-on-Ones](https://ehadvising.com/team/improve-team-productivity-with-one-on-ones/) - [Building Partnerships that Generate Referrals](https://ehadvising.com/marketing/building-partnerships-that-generate-referrals/) - [Five Common Newsletter Mistakes](https://ehadvising.com/marketing/five-common-newsletter-mistakes/) - [Holiday Rewards for Your Best Customers...and for Your Business](https://ehadvising.com/marketing/holiday-rewards-for-your-best-customers-and-for-your-business/) - [Want to Sell More? Stop Trying to Serve Everyone](https://ehadvising.com/efficiency-focus/want-to-sell-more-stop-trying-to-serve-everyone/) - [What You Want To Sell Isn't What They Want To Buy](https://ehadvising.com/efficiency-focus/what-you-want-to-sell-isnt-what-they-want-to-buy/) - [How to Get Clients to Behave (and Still Love You)](https://ehadvising.com/client-management/how-to-get-clients-to-behave-and-still-love-you/) - [How to Get Awesome Testimonials](https://ehadvising.com/marketing/how-to-get-awesome-testimonials/) - [How to Take High Road & Still Make More Money](https://ehadvising.com/marketing/how-to-take-high-road-still-make-more-money/) - [7 Reasons to Turn Down a Project](https://ehadvising.com/efficiency-focus/7-reasons-to-turn-down-a-project/) - [Seek Dissent, Not Consensus](https://ehadvising.com/team/seek-dissent-not-consensus/) - [Is This the Right Person for the Job?](https://ehadvising.com/team/is-this-the-right-person-for-the-job/) - [Three Things I Learned in India](https://ehadvising.com/marketing/three-things-i-learned-in-india/) - [Which Social Media Sites You DON'T Need to Be On](https://ehadvising.com/efficiency-focus/which-social-media-sites-you-dont-need-to-be-on/) - [Generate Leads from your Elevator Pitch](https://ehadvising.com/marketing/generate-leads-from-your-elevator-pitch/) - [An Interview with Evan on Entrepreneurship](https://ehadvising.com/evan-in-the-news/an-interview-with-evan-on-entrepreneurship/) - [Branded Yoga: How to Stand Out in a Crowded Field](https://ehadvising.com/marketing/branded-yoga-how-to-stand-out-in-a-crowded-field/) - [Five Keys to a Strong Brand](https://ehadvising.com/branding/five-keys-to-a-strong-brand/) - [Airline + Fashion? How Unlikely Partnerships Bring New Customers](https://ehadvising.com/marketing/how-unlikely-partnerships-bring-new-customers/) - [Five Tips for a Better Job Posting](https://ehadvising.com/team/five-tips-for-a-better-job-posting/) - [Five Tips for Successful Delegation](https://ehadvising.com/team/five-tips-for-successful-delegation/) - [How to Find Time for Strategic Planning](https://ehadvising.com/efficiency-focus/how-to-find-time-for-strategic-planning/) - [Harvard Research: How to Brand a Next-Generation Product](https://ehadvising.com/branding/harvard-research-how-to-brand-a-next-generation-product/) - [Applying the 80/20 Rule to Be More Efficient](https://ehadvising.com/efficiency-focus/applying-the-8020-rule-to-be-more-efficient/) ## Pages - [Home](https://ehadvising.com/) - [Thanks for Attending "When Can I Afford to Expand"](https://ehadvising.com/thanks-for-attending-when-can-i-afford-to-expand/) - [Success!](https://ehadvising.com/successful-subscription/) - [Success!](https://ehadvising.com/successful-form/) - [Recurring Revenue Checklist](https://ehadvising.com/recurring-revenue-checklist/) - [Make Them Say "WOW!" Package](https://ehadvising.com/make-them-say-wow-package/) - [Growth Acceleration Package](https://ehadvising.com/growth-acceleration-package/) - [Grow Your Business Like a CEO](https://ehadvising.com/grow-your-business-like-a-ceo/) - [Free Business Tips by Evan Horowitz](https://ehadvising.com/newsletter/) - [Four Secrets to Grow Your Business Faster](https://ehadvising.com/four-secrets-to-grow-your-business-faster/) - [Formula for a Killer Elevator Pitch](https://ehadvising.com/elevator-pitch/) - [Elevator Pitch Worksheet](https://ehadvising.com/elevator-pitch-worksheet/) - [Elevator Pitch Download](https://ehadvising.com/elevator-pitch-download/) - [Congratulations!](https://ehadvising.com/congratulations/) - [Congratulations!](https://ehadvising.com/congratulations-wow-pitch-bootcamp/) - [Blog](https://ehadvising.com/blog/) - [Contact](https://ehadvising.com/contact/) - [Speaking](https://ehadvising.com/speaking/) - [Business Tips Newsletter](https://ehadvising.com/free-small-business-tips-newsletter/) - [Testimonials](https://ehadvising.com/testimonials/) - [How It Works](https://ehadvising.com/how-it-works/) - [About Evan](https://ehadvising.com/about-evan/) - [Congratulations!](https://ehadvising.com/congratulations-2/) - [Expertise](https://ehadvising.com/expertise/) - [2013 Growth Planning Package](https://ehadvising.com/2013-growth-planning-package/) ## Categories - [Efficiency & Focus](https://ehadvising.com/category/efficiency-focus/) - [Marketing](https://ehadvising.com/category/marketing/) - [Branding](https://ehadvising.com/category/branding/) - [Team](https://ehadvising.com/category/team/) - [Technology](https://ehadvising.com/category/technology/) - [Finances & Profit](https://ehadvising.com/category/finances-profit/) - [Evan in the News](https://ehadvising.com/category/evan-in-the-news/) - [Business Ethics](https://ehadvising.com/category/business-ethics/) - [Client Management](https://ehadvising.com/category/client-management/) ## Tags - [Business Theory](https://ehadvising.com/tag/business-theory/) - [Improving Efficiency](https://ehadvising.com/tag/improving-efficiency/) - [Social Media](https://ehadvising.com/tag/social-media/) - [Blogging](https://ehadvising.com/tag/blogging/) - [Email Marketing](https://ehadvising.com/tag/email-marketing/) - [YouTube](https://ehadvising.com/tag/youtube/) - [Great Content](https://ehadvising.com/tag/great-content/) - [Harvard Business School](https://ehadvising.com/tag/harvard-business-school/) - [Product Naming](https://ehadvising.com/tag/product-naming/) - [Messaging](https://ehadvising.com/tag/messaging/) - [Excite the Customer](https://ehadvising.com/tag/excite-the-customer/) - [Video](https://ehadvising.com/tag/video/) - [Repost](https://ehadvising.com/tag/repost/) - [Time Management](https://ehadvising.com/tag/time-management/) - [Strategic Planning](https://ehadvising.com/tag/strategic-planning/) - [Building the Team](https://ehadvising.com/tag/building-the-team/) - [Delegation](https://ehadvising.com/tag/delegation/) - [Hiring](https://ehadvising.com/tag/hiring/) - [Attracting Talent](https://ehadvising.com/tag/attracting-talent/) - [Pricing](https://ehadvising.com/tag/pricing/) - [In the News](https://ehadvising.com/tag/in-the-news/) - [Partnerships](https://ehadvising.com/tag/partnerships/) - [Attracting New Customers](https://ehadvising.com/tag/attracting-new-customers/) - [Budget](https://ehadvising.com/tag/budget/) - [Forecasting](https://ehadvising.com/tag/forecasting/) - [What Makes You Unique](https://ehadvising.com/tag/what-makes-you-unique/) - [The Numbers](https://ehadvising.com/tag/the-numbers/) - [Metrics](https://ehadvising.com/tag/metrics/) - [Customer Satisfaction](https://ehadvising.com/tag/customer-satisfaction/) - [SWOT Analysis](https://ehadvising.com/tag/swot-analysis/) - [Travel](https://ehadvising.com/tag/travel/) - [Negotiation](https://ehadvising.com/tag/negotiation/) - [Firing](https://ehadvising.com/tag/firing/) - [Dealing with Challenges](https://ehadvising.com/tag/dealing-with-challenges/) - [Decision Making](https://ehadvising.com/tag/decision-making/) - [Elevator Pitch](https://ehadvising.com/tag/elevator-pitch/) - [Focus](https://ehadvising.com/tag/focus/) - [Client Service](https://ehadvising.com/tag/client-service/) - [Testimonials](https://ehadvising.com/tag/testimonials/) - [Product Definition](https://ehadvising.com/tag/product-definition/) - [Close the Sale](https://ehadvising.com/tag/close-the-sale/) - [Speaking](https://ehadvising.com/tag/speaking/) - [Managing People](https://ehadvising.com/tag/managing-people/) - [Competition](https://ehadvising.com/tag/competition/) - [Website](https://ehadvising.com/tag/website/) - [Process](https://ehadvising.com/tag/process/) - [Branding](https://ehadvising.com/tag/branding/) - [Client Management](https://ehadvising.com/tag/client-management/) - [Profit](https://ehadvising.com/tag/profit/) - [Better Clients](https://ehadvising.com/tag/better-clients/) - [Fire Clients](https://ehadvising.com/tag/fire-clients/) - [Software](https://ehadvising.com/tag/software/) - [Tech Tools](https://ehadvising.com/tag/tech-tools/) - 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