3 Keys to Sell a Big or Complex Project
An IT company I work with was struggling to close clients for its network overhaul service. Prospective clients kept disappearing–sometimes they’d explicitly balk at the price tag, other times they’d just stop responding to calls and emails. It was especially frustrating because they could tell that many of these prospects desperately needed the kind of help they were offering.I’ve found that many businesses struggle to sell their big or complex services. As a result, too many of their clients are smaller, less interesting, less profitable projects. So today I want to share three tools I’ve found very helpful for landing more of the bigger, more exciting, more profitable projects you’re looking for.
Share Your Experience & Questions
What have you found effective at selling large projects? What lessons have you learned? Please share them in the comments below!