May, 2013 | Evan Horowitz Advising

Formula for a Killer Elevator Pitch

February 23, 2016May 31, 2013 by Evan Horowitz

Want people to perk up and say WOW! when they hear your elevator pitch? Here’s a simple formula. First of all, beware of some common errors people make when introducing themselves: [fancy_list style=”arrow_list” variation=”blue”] Putting themselves into a box by saying “I’m a ___[your profession here]___.” Giving a laundry list of the services they offer …

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Is This the Right Person for the Job?

May 21, 2013May 16, 2013 by Evan Horowitz

In a small business, everyone needs to be pulling much more than his or her own weight. But it’s often hard to know if someone’s the right person for the job. Nobody’s 100% perfect, but is this person good enough? Would it be worth the hassle of finding someone else? Whether you’re hiring a new …

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